Sustainability report 2025

1. Who Are We? Our Vision and Our Team

At Phima Voyages, we see ourselves as more than just travel designers; we are facilitators of meaningful encounters and guardians of Peruvian heritage. Since our inception, our vision has remained steadfast: to use tourism as a catalyst for rural development and environmental preservation—particularly in Northern Peru, a region still beautifully preserved from mass tourism.

A Passionate and Complementary Team

Our structure is built on a human-scale team, where every member embodies our core values of transparency and empathy:

Martina: I oversee our sustainability strategy, marketing, and B2B relations. My role is to ensure that every partnership and travel offer aligns perfectly with our ethical standards.
Sheila: Based on the ground, she is our Head of Operations. She maintains direct links with our partners and oversees the smooth running of every stay to guarantee a seamless and authentic human experience.
Philippe: Provides strategic consultancy and shares his deep knowledge of the country through inspiring blog articles.
Oriane and Maxime: Our reservation agents and the first point of contact for turning our travelers’ dreams into concrete, responsible itineraries.

A Network of 29 Local Partners

Beyond our internal team, Phima Voyages is, above all, an ecosystem of 29 carefully selected local partners offering over 30 unique experiences. This network is the heartbeat of our activity:

Local communities who open their doors for immersive homestays.
Private Conservation Areas (ACP), such as Milpuj, dedicated to biodiversity protection.
Passionate artisans and entrepreneurs who share their ancestral craftsmanship and know-how.

2. Why Measure Our Impact in Northern Peru?

Since 2018, we have published this annual report focusing on our priority action zones: the regions of Northern Peru, specifically Amazonas (Chachapoyas), San Martin (Moyobamba and Tarapoto), Cajamarca, Trujillo, and Chiclayo.

Moving Beyond “Greenwashing” to Real Action

For us, the term “responsible tourism” is not a marketing slogan; it is a field mission. We founded Phima Voyages in 2015 with the deep conviction that local populations must be the primary beneficiaries of tourism development in their region. Our goal is clear: to enable our partners to generate supplementary income alongside their farming or artisanal activities, while preserving their dignity and way of life.

Measuring to Progress

Why this report? Because we can only improve what we measure. This document allows us to:

Define the real impact (economic, social, and environmental) we have on the territory.
Guarantee total transparency for our travelers and partners regarding the redistribution of travel funds.
Commit to continuous improvement: by identifying our weaknesses, we transform our findings into concrete objectives for the following year.

This 2025 report reflects our commitment to making a real, measurable, and sustainable impact at the heart of the Andes, the Amazon, and the Peruvian coast.

3. Economic and Social Impact: Supporting Local Communities

Since 2018, we have precisely measured the funds reinjected directly into our local partners. 2025 marks a major milestone: after several years of post-pandemic reconstruction, we are seeing a significant acceleration in our activity in Northern Peru.

2025 Key Figures

The year 2025 demonstrates a marked resurgence of interest in our heartland regions:

Northern Peru Revenue: 19% of our total turnover in 2025 (compared to only 10% in 2024).
Traveler Volume: We accompanied 52 travelers (out of 196 total) in the North, up from 34 the previous year.
Itinerary Distribution: Out of 75 total groups, 22 chose the North (29%). Among them, 11 completed a full Northern tour and 8 focused on the Chachapoyas region.

The conclusion is clear: long-stay trips, which generate the most local impact, primarily come from our “direct” clients who seek Phima Voyages specifically for our expertise in the North.

Evolution of Local Impact (2018 – 2025)

The direct economic impact (in Soles) paid to our local partners (excluding hotels and transporters) shows record growth this year:

Year	Local Impact (Soles)	Number of Bookings	Number of Travelers
2018	7,784	30	63
2019	20,934	45	121
2020	7,063	5	20
2023	2,241	8	20
2024	6,301	16	34
2025	18,931*	22	52

*Note: This figure of 18,931 soles represents the direct impact on partners within our database. Comparing strictly to the previous year, we have multiplied our local economic impact by 2.4. We also note that the average impact per client has more than doubled between 2019 and 2025 (we are generating more impact with fewer travelers).

Focus on Our Partners and Regions

In 2025, we actively collaborated with 23 key partners (out of a base of 29). The Chachapoyas region, our core expertise, saw the strongest impact with a total of 11,692 soles.

Our 2025 Impact “Champions”:

Leymebamba (4,764 soles): Notably thanks to the activity with Isabel.
Milpuj (3,960 soles): A historical partner and pillar of our commitment.
Karajia / Cruz Pata (1,036 soles).
Tingana (1,055 soles): For 5 visits to this bio-diverse reserve.
Revash (780 soles): For this community there is a better impact following the promotion of the new activities implemented with the Ecomuseum.

A Tool for Our Partners: The Phima Activity Guide

To turn our commitment into concrete results, we finalized and launched our Activity Guide in 2025. This strategic tool, designed for both direct clients and B2B partners, highlights our 29 local partners through detailed profiles featuring explanatory texts and immersive visuals. By making the social and cultural impact of each experience easier to understand, this guide acts as a powerful promotional lever, directing more travelers toward northern communities and artisans, thus ensuring a better distribution of tourism revenue across the territory.

Supporting Craftsmanship Upon Arrival

Impact doesn’t stop at activities. Our welcome gifts, offered to our direct travelers, are purchased from local artisans. This is our way of supporting local craftsmanship from the very first minutes of the journey. In 2025, we offered 12 gift sets including: Coffee from Café Fusiones (the coffee comes from Rodriguez de Mendoza), Chocolate from Mana (Chachapoyas), Local liqueur from La Reina, Walnut coasters from Gerald Valdez, Arte en nogal and Gresini from Amaso de Gabi.

Analysis: “Room for Improvement” and Challenges for 2026

Transparency is part of our DNA. While some partners are thriving, others remain underutilized:

Huancas: Only 132 soles of impact. We must work on better promoting their artisanal demonstrations and especially the half-day experience with a hands-on ceramic class and lunch.
Lesser-known zones: High-quality partners such as Julian Bravo in Tucume, the Hermanos Garcia in Trujillo, or Gerald Valdez from Arte en Nogal in Chachapoyas have not yet found their audience this year.

Our Objective for 2026: To better distribute traveler flows so that these partners—who are essential to the cultural diversity of the North—can benefit more from the agency’s growth.

4. Ecology and Social Impact: Acting for the Earth and its People

For Phima Voyages, protecting biodiversity and supporting future generations are inseparable from our business as a tour operator. We believe in tourism that “gives back” to nature and the communities for everything they offer us.

Reforestation and Biodiversity Protection: Plan Naturaleza

Since 2022, we have been tangibly committed to reforesting Private Conservation Areas (ACP) in the Amazonas region. While we initially supported the NGO Conservamos por Naturaleza, 2025 marks a major strategic turning point in our approach.

Since February 2025, we have established an exclusive partnership with ACP Milpuj, managed by our friend Perico, through Camila and Plan Naturaleza. This direct link allows us to have a deeper impact: beyond planting trees, we actively participate in protecting biological corridors and the animal species that inhabit this conservation area.

Reforestation Overview (2022 – 2025):

Thanks to our travelers, we have crossed the symbolic milestone of 400 trees planted in the Amazonas region.

Year	Number of trees planted	Investment (Soles)
2022	57	2,850
2023	64	3,200
2024	124	6,200
2025	170	7,950
TOTAL	415 trees	20,200 soles

Every tree planted is a promise for the future of the Amazonian ecosystem and a bastion against climate change.

Social Impact: Supporting Education in Cuispes

Our commitment to the Cuispes elementary school is one of our most cherished projects. Located an hour and a half from Chachapoyas, this school has become a core partner where we intervene throughout the year to support the education and development of the children.

In 2025, our Operations Manager, Sheila Grandez, led several initiatives on-site:

July 2025: Organization of a fun and educational activity with the students.
December 2025: The traditional Chocolatada. This essential holiday celebration in Peru provided a snack (hot chocolate and panettone) and a gift for every child. To stay true to our values, we selected handcrafted wooden toys made by artisans in Tumbes, on the north coast.
March 2026: For the new school year, we renewed our support by providing complete school supply kits to the children.

Investment in Education (2025 – 2026):

Action	Amount (Soles)
2025 School Kits	1,442
2025 Educational Activity	250
2025 Chocolatada	708
2026 School Kits (excluding backpacks)	1,346
TOTAL	3,746 soles

Investing in the Cuispes school means ensuring that children grow up with the necessary tools to build their own future while remaining proud of their local heritage.

5. Training and Engagement: Investing in Sustainable Excellence

To guarantee a lasting positive impact, Phima Voyages invests in its most precious asset: people. In 2025, we strengthened our training efforts for both our internal team and our field partners, driven by the conviction that technical competence is the foundation of empathy and high-quality service.

Capacity Building and Continuous Improvement

We believe in continuous improvement. This year, several team members and key partners completed certification programs to elevate our quality and sustainability standards:

Sustainability Expertise: Gianny Ortiz, one of our lead guides, successfully completed her Sustainability Manager certification via Travelife, enhancing her ability to advise our partners on ecological issues.
Management and Innovation: Martina Capel followed several specialized modules in Tourism Marketing Management, Revenue Management, Innovation for Tourism Companies, and Strategic Information Management to optimize agency efficiency for the benefit of local partners.
Safety and Management: Sheila Grandez deepened her skills in Internal Management, while our guides (such as Julio Porras Sandoval) attended specific safety training (PBIP Code) to ensure total peace of mind for our travelers.
Technical Support for Drivers: We organized a specific training session for 5 of our drivers in the Chachapoyas region, focusing on defensive driving and customer hospitality.

Team Engagement: Seamless Coordination

The success of a responsible trip relies on constant communication. In 2025, our team cohesion was demonstrated through:

37 weekly meetings with Sheila to coordinate bookings, monitor sustainability on the ground, and resolve operational challenges.
A 2-month FamTrip (Familiarization Trip): Between February and March 2025, we conducted a campaign of hotel inspections and on-site training across the North to validate every step of our new itineraries.
Team Celebration: Because recognition is essential, we concluded the year with a team dinner at a local restaurant to celebrate the successes of 2025 and strengthen our bonds.

Partner Engagement: Toward Responsible Hospitality

In 2025, we took a significant step in professionalizing our hotel network:

Sustainability Policy: 5 major establishments officially signed and adopted our sustainability policy.
Northern Hotel Ranking: We conducted a comprehensive audit of our partners based on a their self-assessment and completed by our own audit. This ranking goes beyond simple comfort, analyzing specific criteria: water and energy management, recycling, labor rights compliance (social security, contracts), and involvement in neighboring communities.

This foundational work, while less visible than sales figures, is what allows Phima Voyages to guarantee that every traveler contributes to a tourism system that is increasingly professional and respectful. To learn about our most responsible hotels, please read our dedicated article.

6. Certifications: Recognition of Our Commitments

The year 2025 was one of achievement for Phima Voyages. After months of internal work and external audits, we obtained two major certifications that validate the integrity and quality of our sustainable tourism model.

Travelife Certified: International Excellence

In June 2025, Phima Voyages achieved Travelife Certified status. Travelife is the leading international certification system for travel agencies committed to sustainability.

What is it? This certification is based on an analysis of over 200 criteria covering environmental management (plastic reduction, energy savings), as well as human rights, labor conditions, and consumer protection.
Why is it important? To obtain this label, we underwent a rigorous independent audit. This guarantees to our travelers and B2B partners that Phima Voyages meets the highest global standards in responsible tourism. It is proof that sustainability is integrated at every level of our company.

CALTUR: National Tourism Quality

In April 2025, we had the honor of traveling to Lima to receive the CALTUR award (System for the Application of Good Practices in Tourism Quality Management), awarded by the Ministry of Foreign Trade and Tourism of Peru (MINCETUR).

What is it? The CALTUR program is designed to raise the service and management standards of Peruvian tourism companies. It rewards operational excellence, continuous team training, and customer satisfaction.
Why is it important? This national distinction recognizes Phima Voyages as a model company for the country’s tourism development. It validates our professionalism and our ability to offer high-quality services while remaining a human-scale agency.

7. Satisfaction Analysis and Traveler Impact

Key Performance Indicators (KPIs)

The analysis of our 76 files from 2025 reveals strong support for the tourism model promoted by Phima Voyages.

Recommendation Rate: 100%.
Overall Satisfaction Score: 9.5/10 (based on logistics, hospitality, and cultural interest).
Geographic Reach: A confirmed shift in traveler flow toward Northern Peru, praised for its authenticity and low tourist density compared to traditional southern circuits.

Analysis of Feedback

A qualitative review of testimonials highlights three fundamental pillars of the Phima experience:

Supply Chain Mastery: The responsiveness of local coordination (notably through instant communication tools) is identified as the primary reassurance factor, particularly when managing unforeseen events (weather or health-related).
Valuing Human Heritage: Interactions with local communities (homestays, artisanal workshops) constitute the main added value of our circuits. The figure of the “partner-host” goes beyond mere service provision to become a vehicle for cultural exchange.
Field Expertise: The guides’ in-depth knowledge of biodiversity and pre-Inca history is systematically highlighted as a point of excellence.

Impact on Environmental Awareness

The report highlights a correlation between the travel experience and a shift in consciousness:

Sustainable Travel Education: A majority of travelers stated they gained new knowledge about sustainability issues through exchanges with guides and local partners.
Support for Conservation Projects: Concrete initiatives, such as the reforestation program in the Amazonas region, receive a very favorable reception and reinforce the credibility of the agency’s commitment.

Diagnosis and Continuous Improvement

The analysis of areas for vigilance allows us to establish a roadmap for 2026:

Water Resource Management: Growing demand for the total elimination of single-use plastic bottles across the entire transport chain has been identified.
Hotel Practice Standardization: Discrepancies were observed regarding laundry management and consumables in certain partner establishments. A reinforcement of the sustainability charter with hoteliers is necessary.
Logistics Optimization: The state of road infrastructure in the North remains a challenge. The agency commits to increased preventive vehicle maintenance and better communication regarding travel times in roadbooks.

8. 2025 Objectives Review: Promises Kept

In 2024, we set ambitious goals to increase our impact in Northern Peru. We are proud to announce that these milestones have been successfully reached:

Promoting Our Partners: The publication of our Activity Guide in three languages (French, English, Spanish) now allows for precise and immersive promotion of our 29 local partners to our clients.
B2B Expansion: To attract more travelers to the North, we strengthened our presence in the European market. Our participation in the Top Resa 2025 trade fair in Paris, as well as the Togezer Caravan in Geneva and Lyon, generated strategic contacts that are already bearing fruit.
Qualitative Indicators: We established internal evaluation processes to measure the well-being of our team (Oriane, Sheila, and Maxime) and the satisfaction of our partners, ensuring healthy and shared growth.

9. Our Objectives for 2026: Toward Global Regeneration

Building on the successes of 2025, we have defined three priority areas for the coming year, driven by our commitment to combining operational excellence with deep ethical values.

Pillar 1: Environment & Zero Plastic

Our commitment to nature conservation is paramount.

Water Filtration: Deploy refilling solutions (purified water stations) across all our itineraries to permanently eliminate the use of disposable plastic bottles, even in the most remote areas.
Reforestation: Reach the symbolic milestone of 600 total trees planted within ACP Milpuj through the Plan Naturaleza.

Pillar 2: Hotel Engagement & Standardization

Sustainability Charter: Sign binding agreements with 10 hotel partners, including strict protocols on laundry management (no systematic daily changes) and the removal of disposable consumables.
Field Audits: Launch a new campaign to support our partner accommodations in their ecological transition.

Pillar 3: Development and Reach of the North

Guide Translation: Finalize the German version of our Activity Guide to reach an even broader European audience.
Rebalancing Flows: Increase economic impact in areas that were less visited in 2025 (such as Huancas and Tucume) through targeted promotion and better integration into our new itineraries.

Conclusion

This 2025 report demonstrates that Phima Voyages is not just a travel agency, but an active player for change in Northern Peru. With rising turnover and a local impact multiplied by 2.4, we are proving that responsible tourism is an economically viable and humanly essential model.

We wish to thank our 196 travelers of 2025, our 29 local partners, and our dedicated team. Together, we continue to pave the way for travel that makes sense—where every step supports a community and every smile protects a forest.

See you in 2026 for the next chapter of this adventure.

2025 Sustainability Report: Our Commitment to Sustainable Tourism in Peru