Measure your impact
As a responsible travel agency, you need to measure your impact in order to see how things are developping.
In the first place, you will fix yourself measurable goals. Keep it simple !
Some idea of goals:
- Lower your energy bill of the office by 10% by switching off electrical devices every evening
- Plant a tree for every client traveling with you
- Get 5 more local partners to work with
- Increase your clients spending in the local communities by 200 USD
In order to measure your goals, you have to prepare spread sheets that keep track of it.
In our example we have a spread sheet that includes all our community-based activities, entrance fees, homestays that our clients use and spend within the local communities.
Every time a client confirms a reservation, we write the part of his spending in the spread sheet.
This gives us the possibility to have exact figures by the end of the year
- How much money each client spend for rural tourism
- How much money our clients had spend in a certain community
- How much money all our clients had spend in rural tourism
Like this we don’t only talk about improving the daily life of our local partners, but we also can prove it.
We also want to implement another measurement for nature protection. As of 2020 we will plant a tree for every client confirmed with Phima Voyages. We hope like this to be able to support even more the conservation areas in the region of Amazonas.