Article written by Mathilde Lombard
Let’s start from a simple idea: rural tourism is a form of alternative tourism in rural areas, especially among farmers and breeders, but also among people in the countryside who don’t live off the land. This is a little short, you might tell me…
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Above all, it is a form of tourism that is looking for a detour off the beaten path and the flows of mass tourism. In this sense, it is mainly a form of alternative tourism. More and more people take this decision and want to have a unique and authentic experience.
Rural tourism is also often associated with ecotourism. When you know that more and more people travel around the world, thereby creating a significant environmental impact, we understand that this new practice of tourism, which is more responsible, finds success.
We can also talk about agro tourism, which consists of discovering life on the farm, and all the ancestral knowledge of a territory. Of course, it is not only about learning how to milk a cow! Making the choice of rural tourism is discovering a place through its traditions, gastronomy and social realities…
For Phima, this form of tourism is mainly a way to reconnect locals with travellers. Often in highly tourist places, the tourist passes a very short time. Just to see this museum and that archaeological site, but always in a hurry, with no time to slow down.
That is why we decided to work together with local communities. The Women’s Association of Huancas for example, keep the knowledge of their ancient crafts alive, continue the tradition and generate additional revenue for their families. You can even participate in a pottery class! Therefore, your trip is not a simple glance, it becomes an encounter !
We also believe that rural tourism must be respectful to both, local inhabitants and nature. Therefore, it is essential for Phima to collaborate with communities that are willing to welcome visitors and encourage their development in responsible tourism. This means spending time to educate people about preserving their environment and so that they in turn, can pass on this knowledge to visitors.
The Cuispes community, who is in charge of the magnificent Yumbilla, has understood ! The guides do all the best to preserve the exuberant nature and they are more than happy to share their knowledge about plants during the visit.
In summary we can say that for us rural tourism is mainly local tourism. It should be desired and controlled by the people of the region. And of course, it is also an opportunity to meet and share !